Client
Services
Short-Form Video Content Production
Industy
Precious Metals & Investment
Verity Metals is a precious metals company based in Phoenix, Arizona, helping clients understand and navigate the process of precious metals investing.
In an industry where trust, credibility, and education are essential, Verity Metals needed content that could clearly communicate who they are, what they do, and the experience clients can expect when working with their team.
They partnered with OnTheGo Media to create a library of professional short-form content designed to elevate their online presence and give them versatile marketing assets they could use across both organic social media and paid advertising.
To bring the project to life, the OnTheGo Media team traveled from Coeur d’Alene, Idaho to Phoenix, Arizona for an on-location production.
Our goal was to capture enough high-quality content during the trip to provide Verity Metals with a strong library of marketing assets that could continue working for their brand long after the shoot was complete.
Rather than creating content that simply promoted Verity Metals, we wanted each piece to give viewers a reason to stop, watch, and learn.
Throughout the production, we captured a wide range of short-form videos that allowed the Verity Metals team to speak directly to their audience.
By combining professional production with approachable, educational messaging, we were able to showcase the knowledge behind the company while creating a consistent visual identity across their content.
Each video was created with versatility in mind, giving Verity Metals assets they could deploy across multiple areas of their digital marketing strategy.
The final content library gave Verity Metals a completely elevated collection of professional video assets to represent their brand online.
Since production, the content has been utilized throughout their social media presence and within paid advertising campaigns to increase brand awareness and generate interest in their services.
Most importantly, the project helped Verity Metals communicate a complex service in a way that felt professional, approachable, and easy to understand.
For OnTheGo Media, this project was an opportunity to show what can happen when intentional strategy, professional production, and educational storytelling come together—even when bringing the production to life means traveling more than 1,000 miles to make it happen.
We were incredibly excited with how the Verity Metals content came together and proud to help elevate their digital presence with content built to educate, build trust, and create awareness.
This shoot was a dream come true. Working with JJ Watt wasn’t just a massive opportunity – it was proof that bold outreach, great planning, and creative execution can lead to incredible results.
