Project : Morrison Interiors (Project Idahome)

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Client

Morrison Interiors (Project Idahome)

Services

Content creation, interview filming, short-form video production

Industy

Interior Design & Home Furnishing

The Challenge

Morrison Interiors approached us with a clear vision: to create compelling short-form content that would showcase the interior design of a stunning new home on Hayden Lake—Project Idahome. The goal was twofold: highlight the beautifully designed spaces and spotlight the furnishings from their sister company, House of Morrison (HoM).

Our Approach

Strategy & Pre-Production:
We collaborated closely with Morrison’s marketing team to develop a detailed shot list and creative direction. This prep work ensured we captured content that aligned with their brand voice and visual standards.

Filming Day:
Our team spent a full day on-site capturing a variety of content. This included:

A feature interview with Rachel (Principal Designer) and Denise (Owner), where they discussed the design philosophy, the personal significance of the project, and the integration of HoM furnishings.
Multiple short-form videos showcasing specific design elements, furniture highlights, and room-by-room walkthroughs.

Post-Production & Delivery:
The final deliverables were crafted for use across Morrison Interiors’ digital platforms, including social media, their website, and broader marketing campaigns.

The Results

Delivered a full content package optimized for short-form video platforms
Enhanced Morrison’s digital storytelling with a personal, authentic interview
Established a strong working relationship that led to ongoing content partnerships

Project Idahome marked our first collaboration with Morrison Interiors—and it was just the beginning. Stay tuned for more upcoming projects as we continue to tell their design stories through powerful visual content.