Project : 315 Cuisine

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Client

315 Cuisine

Services

Social Media Management, Content Creation, Brand Positioning

Industy

Hospitality / Fine Dining

The Challenge

315 Cuisine was seeking a refined, consistent, and visually elevated social media presence that aligned with the sophisticated, moody, and intimate atmosphere of their restaurant. The ownership team was adamant that the online identity should reflect the in-person dining experience and attract not just customers, but the right kind of customers.

Our Approach

Brand Discovery + Visual Direction
We spent time understanding the essence of 315 — from the curated menu to the moody interiors and high-touch service — and translated that vibe into a cohesive visual and tonal strategy for social.
Content Creation Strategy
Through monthly on-site content shoots, we’ve captured rich, atmospheric imagery and video that reflect the textures, tones, and emotion of the 315 experience. Every shot — from plated entrees to cocktail pours to candlelit tabletops — is designed to stop the scroll and evoke a feeling.
Voice + Caption Development
Our copy paired with visuals to build a cohesive digital voice: sophisticated, yet accessible. Posts aren’t just informative — they are evocative, driving curiosity, and often, conversation. We’ve received countless comments from guests who came in specifically because of something they saw on 315’s social media account.
Community Growth + Strategic Engagement
Since beginning our partnership in May 2024, the growth has been undeniable. Their Instagram following has climbed by thousands, with combined content views well into the hundreds of thousands. Engagement — likes, shares, saves, and DMs — has skyrocketed, with feedback frequently centered around how well the content captures the “feel” of 315.
Driving Anticipation Around Specials + Events
One of the most impactful aspects of our strategy has been building hype around specials, new menu items and seasonal events. Whether it’s a summer Garden Parties, a new steak special, or new drink items, our content rollout strategy has helped pack the dining room / patio — sometimes within hours of a post going live. In many cases, diners mention seeing a specific Reel or post as the reason they made their reservation.

This partnership is a perfect example of what’s possible when content, consistency, and brand alignment come together with intention. We are beyond excited to continue this partnership and provide 315 Cuisine with the an outstanding online presence for years to come.