This project started with a simple Instagram DM. We took a shot — and it paid off. After a few messages back and forth, we landed a call with future Hall of Fame NFL defensive end JJ Watt to discuss a content project he had in mind.
He needed content to support the launch of new hats he designed for Burnley FC, the English football club he and his wife co-own. In addition to product-focused content, JJ also wanted updated headshots and family portraits.
Our Approach
1. Initial Outreach & Discovery
We initiated contact via Instagram, pitched the value of working together, and quickly moved to a discovery call. During the call, we outlined deliverables, vision, and expectations — ensuring JJ felt confident in our ability to execute.
2. Pre-Production Planning
We created detailed shot lists and concepts for:
Lifestyle shots of JJ wearing the Burnley hats
Product-focused imagery for the new designs
Professional headshots of JJ and his wife
Candid and posed family portraits
3. Execution on Shoot Day
On the day of the shoot, everything came together seamlessly. We directed the flow, handled setup, and made sure JJ and his family felt comfortable throughout the session. The result? Clean, high-quality content with authentic energy.
4. Post-Production & Delivery
After the shoot, we edited and delivered polished video and photo assets optimized for social media and brand use. JJ not only loved the content — he featured it across his personal social media channels and gave us direct praise for the quality of our work.
The Results
Content featured across JJ Watt’s official social media channels
Direct praise from JJ for our execution and creativity
Full lifestyle, product, and portrait library delivered for personal and brand use
Strong relationship built for potential future collaborations
This shoot was a dream come true. Working with JJ Watt wasn’t just a massive opportunity — it was proof that bold outreach, great planning, and creative execution can lead to incredible results.
