When we first connected with Crafted Tap House, their social media presence was virtually nonexistent — their last post dated back to 2017. As a restaurant located in the heart of downtown Coeur d’Alene, we knew they were missing a massive opportunity to connect with locals and tourists through digital platforms.
We approached Crafted with a simple pitch: let us bring your brand to life online. They were all in.
1. Content Strategy & Creation
Each month, we outlined a tailored content plan that aligned with their specials, events, and seasonal promotions. We created shot lists, directed all on-site shoots, and made the process seamless for their team. From food and drink features to behind-the-scenes and lifestyle visuals, every piece of photo and video content was designed with social engagement in mind.
2. High-Impact Editing
Our in-house editors took the raw content and transformed it into high-performing, visually appealing posts that captured the Crafted vibe — fun, bold, and mouth-watering.
3. Strategic Social Media Management
Once the content was ready, we built out the social media calendar. Every caption was written to resonate with their audience — whether it was witty, informative, or just plain crave-inducing. The calendar was sent to the client for final approval before each month began, ensuring full transparency and collaboration.
From there, we handled the rest — daily posting, active engagement, trend monitoring, and community interaction.
4. Paid Ad Management
To complement the organic growth, we ran strategic Meta ad campaigns monthly, designed to increase reach, drive traffic, and get more people through the door. This combo of organic and paid efforts created a powerful digital presence that truly delivered.
Crafted Tap House went from zero digital presence to a thriving online brand!
