Project : Solé Shades

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Client
Solé Shades
Services
Video Production
Industy
Home Design, Luxury Interiors, Window Coverings

The Challenge

Solé Shades was seeking elevated, professional video content to showcase the craftsmanship, quality, and design details behind their luxury window coverings.

Although their work is regularly featured in high-end homes, they had very limited video content to use on their website or social platforms — content that could tell their story visually, educate customers on their products, and highlight their design-forward approach.

Through a referral from Morrison Interiors, Solé soon connected with OTG and saw an opportunity for a fresh, cinematic way to present their work.

Our Approach

1. Story-Driven Interview Production

We filmed an on-camera interview with Solé’s owner, capturing the brand’s values, design philosophy, and unique approach to window coverings.

2. Cinematic B-Roll Capture

We showcased the window coverings in the home using smooth, intentional b-roll — highlighting texture, movement, functionality, and how each piece complemented Morrison’s interior design.

3. Product-Focused Feature Videos

To maximize Solé’s marketing versatility, we produced two additional videos:

  • A Roman Shades Feature

  • A Roller Shades Feature

Each video highlighted installation quality, style choices, and performance within the Hayden Lake home.

4. Multi-Format Delivery

All content was delivered in formats optimized for:

  • Website placement

  • Social media (16×9 + 9×16)

  • Portfolio showcases

  • Future brand storytelling

The Results

    • A full suite of high-end, professionally produced videos showcasing Solé Shades’ craftsmanship.

    • Versatile content Solé can use across website, social media, presentations, proposals, and brand collateral.

    • A fresh, modernized digital presence for a company that had previously done very little video marketing.

    • Strengthened collaboration between Solé Shades, Morrison Interiors, and OTG — opening the door for future projects across additional homes and design partnerships.

    • Elevated brand perception through storytelling, design-focused visuals, and premium production quality.