North Idaho College (NIC) partnered with Bahlr Media in 2024 to create a series of videos aimed at driving student enrollment and showcasing the incredible diversity of programs offered across their campuses. The goal was to shift perception—showing NIC not just as a community college, but as a modern, opportunity-filled launchpad for students of all backgrounds.
Bahlr Media brought OnTheGo Media on board to handle full video production and storytelling for this campaign. Together, we worked closely with NIC’s leadership team to bring their vision to life through authentic stories, cinematic visuals, and student-focused messaging that resonated emotionally while staying informative.
Our team produced multiple short films highlighting NIC’s key departments and programs, including:
Workforce Training Center
Culinary Arts
2×2 Transfer Program
Human Sciences
Mechatronics
Cyber Security
Mechanical Design & Engineering
Millwright Program
Medical Lab Technology
Physical Therapy
In addition to program highlights, we also created two lifestyle videos:
Life on Campus – showcasing the day-to-day student experience
Life Off Campus – capturing the flexibility and community focus for students living outside the dorms
Each video was crafted with dynamic cinematography, human-centered storytelling, and consistent branding to align with NIC’s recruitment strategy and Bahlr’s campaign goals.
The content suite was rolled out across:
Local and regional TV spots
Online advertising campaigns
Pre-roll ads in local movie theaters
Key Outcomes:
Boosted awareness of NIC’s academic and technical programs
Supported a measurable increase in enrollment interest following the campaign
Strengthened NIC’s local brand presence across North Idaho communities
Reinforced Bahlr Media’s creative partnership with OnTheGo Media as a trusted video production collaborator
Working with such a high-profile institution was both an honor and a milestone for our team — a true example of how storytelling and strategy can drive impact.
